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      <image:title>Blog - first day at NeoCon</image:title>
      <image:caption>We spent the first day at NeoCon focused on continuous learning and looking at where the design industry is headed. The panel discussion, IIDA Collective Design: The Future of Your Big Idea, provided an excellent framework for navigating growth and innovation. Thank you to the moderator Mark Bryan, IIDA, and panelists Adi Goodrich, Karli Slocum, and Carrie Buse for sharing their perspectives. A few key takeaways that resonated with our team: - Design for the problem first. Real innovation starts by focusing deeply on the core challenge rather than jumping straight to aesthetics. - Follow genuine curiosity. Approaching the subjects that truly interest you is what ultimately creates standout work. - Be open to the pivot. Embracing failure is simply part of the growth process. If you are unwilling to pivot from your original concept, you might miss the actual big idea. - Direction over absolute certainty. You do not need to be confident about every single variable. Success comes from knowing your path and where you are headed. We look forward to bringing these insights back into our ongoing projects at Design Seedling.</image:caption>
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      <image:title>Blog - Founding Operations &amp;amp; UX Research Intern</image:title>
      <image:caption>We are thrilled to announce that Bell Guenther has joined us for the summer as our Founding Operations &amp; UX Research Intern. Bell joins us from the Rochester Institute of Technology (RIT), where she is studying Human-Centered Computing. This summer, Bell will help architect our digital infrastructure, execute our website launch, and configure the foundational research tools we need for our upcoming sprints. We are so excited to have Bell’s fresh perspective and technical expertise on board to help us lay this groundwork. Bell recently joined the Swedish HealthCare Academy for a healthcare innovation project focused on design thinking. (photo of Bell in Stockholm) Welcome to the team, Bell!</image:caption>
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    <lastmod>2026-05-28</lastmod>
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