Day 2 at NeoCon

We saw some incredible exhibits and innovations during Day 2 at NeoCon. Beyond the showroom floors, we also carved out time to focus on how the business of design is shifting.

One of the highlight sessions we attended was Design at the Inflection Point: The Forces Shaping What Comes Next. Thank you to moderator Khoi Vo panelists Olivia Ribeiro, Dwayne Stephens, and Kate Pixler, NCIDQ, LEED Green Associate for the insightful discussion.

A few key takeaways that stand out for our practice at Design Seedling:

- Align on success from the start. Speaking the same language as the client ensures everyone is working toward the same desired outcome before any drawing begins.

- Design is more than just design. True expertise requires looking past aesthetics to manage the economic, strategic, and practical factors that impact a project.

- Know your audience. Different clients have different goals. Tailor every pitch and solution directly to the specific needs of those you are presenting to.

- Prioritize transparent communication. Responsiveness is critical. It is always better to ask the right questions and defer to another expert when necessary rather than offering a vague answer.

We are leaving Neo Con with fresh inspiration and practical strategies to better serve our clients.