Meet the Team
Associates
Founding Operations & UX Research AssociateBell Guenther
Bell is a senior at Rochester Institute of Technology studying Human-Centered Computing and minoring in AI in Society. She has worked on Design Seedling’s founding project which you can check out on our projects page. You can also check out Bell’s linkedIn and portfolio below.
Laura Guenther
Founder/MentorLaura is the founder behind Design Seedling and the mentor/advisor for our Sprout program. With over 20 years of experience making technology and physical products safe, simple, and enjoyable for everyday people to use, Laura has directed user experience and research teams for some of the world’s most iconic global brands.
Global Brand Track Record: Spent years steering product strategy and user experience design for world-renowned companies like Ford, Motorola, Shure, McDonald's, and Blackberry.
Decades of True Mentorship: A proven history of building, scaling, and coaching high-performing design teams, transforming junior talent into senior industry leaders.
At the Forefront of Tech & AI: Expert in blending traditional design methods with the latest cutting-edge technologies, including AI-driven research tools, to uncover deep customer insights.
Elite Educational Foundation: Holds an MBA from Cornell University, a Master’s in Human Factors and Ergonomics from the University of Michigan, and advanced executive design credentials from Kellogg and IDEO U.